LONDON – JULY 23, 2024 – Ogilvy today announced that Daniel Fisher has been named Global Chief Creative Officer forINGO, Ogilvy’s iconic boutique network. Daniel recently ranked as the #1 Executive Creative Director in both Europe and the UK by The One Club and has repeatedly been ranked among the top 10 globally. In his new role, he will be responsible for elevating the creative output of the burgeoning network’s offices in Stockholm, Hamburg and Zurich. Daniel joins INGO in September and will remain based in the UK. In addition, he will continue to serve on Ogilvy’s Worldwide Creative Council, reporting to Global Chief Creative Officer Liz Taylor and Dr. Stephan Vogel, Ogilvy’s Regional Chief Creative Officer for EMEA.
Since 2019, Daniel has steered the creative output for Ogilvy’s global Unilever business, which includes iconic brands such as Ponds, Hellmann’s and Dove – one of the network’s most celebrated and longest standing clients. Last month, Unilever was named Creative Marketer of the Year at the 2024 Cannes Lions International Festival of Creativity, an accolade presented to a marketer that has amassed a body of iconic, Lion-winning work over a sustained period. Under his leadership, the Ogilvy network has produced innovative, highly effective, and ground-breaking creative work for Dove, including global campaigns from “Reverse Selfie,” “Toxic Influence” and the Emmy-nominated “Cost of Beauty” to the multiple Cannes Grands Prix winning “Courage is Beautiful” and “Turn Your Back.” In 2022, Ogilvy was awarded the prestigious One Show Penta Pencil for their sustained creative track record on Dove, whilst in 2023 they were given the CollaborationBlack Pencil at D&AD. Fisher will continue to be involved with Ogilvy’s Unilever business through a transition period.
INGO, a creative boutique within Ogilvy’s global creative network, was founded in early 2011 with its first office in Stockholm. Since then, the agency has become one of the most creative in the world, successfully launching its second office, INGO Hamburg, in 2021 and recently expanded with an outpost in Zurich. With the speed and agility of a boutique agency and the support and proven expertise of Ogilvy’s global network, INGO is known for producing disruptive, cutting-edge, creative ideas that shape culture.Amongst their creative highlights are campaigns such as "The Swedish Number" for the Swedish Tourist Association, "The Moldy Whopper" for Burger King, and "Proudly Second Best" for IKEA.
Liz Taylor, Ogilvy’s Global Chief Creative Officer, said: “Dan embodies the essence of what David Ogilvy called ‘divine discontent’ – always striving to think bigger, go further. His creative vision and meticulous focus on craft has brought to life countless boundary-breaking, culture-shifting, envy-inspiring ideas – ideas that not only drive impact for our clients, but that move our industry forward. He’s the perfect person to lead INGO into a new era of creative excellence."
Patou Nuytemans, CEO of Ogilvy EMEA, added:"This is an exciting new chapter for INGO, and I can't think of a better person than Dan to write it. Dan is a creative force whose track record speaks for itself, as proven by his phenomenal work for Dove amongst others. His passion for pushing creative boundaries aligns perfectly with INGO's DNA, and I'm confident that under his leadership, the agency will continue to achieve remarkable things."
Daniel Fisher said: “When I first started at Ogilvy, I looked with envy at all the amazing work that was coming out of INGO and made it my mission to work with them whenever there was an opportunity. To now have the chance to lead them globally is a fantasy come true. I can’t wait to get started.”
Prior to Ogilvy, Daniel worked at many of London’s leading agencies, including The&Partnership, Leo Burnett, and adamandeveDDB, where he was Deputy ECD and where John Lewis ‘Monty the Penguin’ and Harvey Nichols 'Sorry I Spent ItOn Myself' campaigns won 6 Cannes Lions Grands Prix and helped steer the agency to become Agency of the Year at Cannes and Campaign’s Agency of the Decade. Fisher has also spent a year consulting on the client side at Google Creative Lab. Throughout his career, he has produced iconic advertising for some of the world's best-known brands, such as Virgin Atlantic, Netflix, McDonald’s, and The Sunday Times.
This news comes weeks after Ogilvy solidified its role as the industry’s most creative global network by earning theNetwork of the Yeardistinction at the 2024 Cannes Lions International Festival of Creativity. In addition,Ogilvy currentlyranksas the #1 global agency network for creative excellence and effectiveness by WARC, signifying Ogilvy’s ability todeliver creative solutions that drive unreasonable impact for clients and communities.
AboutOgilvy
Ogilvy inspires brands and people to impact the world. We have beencreating iconic, culture-changing, value-driving ideas for clients since David Ogilvy founded the company in 1948.We continue building on that rich legacy through our borderless creativity—operating, innovating, and creating at the intersection of talent and capabilities. Our experts in Advertising, Customer Experience, Public Relations, Health, and Consulting work fluidly across more than 130 offices in over 90 countries to bring forth world-class creative solutions for our clients.Ogilvy is a WPP company (NYSE: WPP). For more information, visitOgilvy.com, and follow us onLinkedIn,X,Instagram, andFacebook.
Media Contacts: David Ford / david.ford@ogilvy.com
Danni Plant / danni.plant@ogilvy.com
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